The Real Purpose of Social Media for Marketers

Many people don't understand the real purpose of social media and what its purpose is for Marketers.
They misuse and abuse the social media systems and therefore become the enemy of those who are using Social Media for its intended purpose:

To Be Social...
To Network....
To inform Friends of what's going on....
To Hang Out.

Now, if you are a marketer (like I am), then you also know that Social Media can be a great place to meeting potential customers, clients, partners...etc.
But some marketers are going about all wrong. They believe that Social Media is a place to advertise (and I'm not talking about legitimate advertising programs on these website, but the actual social part) and throw up their product all over their "online friends."


Social Media Networking Goals

Talking about your business, products and your passion for them is one thing...
Even sharing stuff that can help like-minded folks is cool, but sales pitches and unrelenting advertising is a big NO NO.

You see, there are 2 things that online marketers need to do to succeed online:

1. Drive Traffic
2. Convert Traffic

Social Media (social networking) is not the place to DRIVE Traffic.
It's where you connect and form relationships.... This is the CONVERT Traffic phase.


When we talk about social media networking, it is the process of interacting and cooperating with others via a common social media community. One example of this is communicating with other people with similar interests as yours in a forum such as Facebook, LinkedIn, or Plaxo,

There are four major goals in social media networking. One is to increase the public's attention and awareness of your brand through regular communication with your audience. This communication will result in traffic being driven to your websites. The more visitors that come to your website will eventually bring you new customers and in the end some sales

Another goal is improving the reputation of your website. Of course, we always want a good reputation and to obtain one, it requires development and improvement of the standing of your website.